RESEARCH APPLICATION OF ONLINE MARKETING ON BUSSINESS FIELDS IN VIETNAM CURRENT CONTEXT

  • Nguyen Tien Duong Hung Yen University of Technology and Education
  • Ngo Huy Dung Hung Yen University of Technology and Education
Keywords: Marketing online, website, email marketing, mobile marketing, display advertising, SEO, SEM, affiliate marketing

Abstract

Online marketing is a strategy to promote products and services from businesses to consumer quickly and efficiently through the application of computer network technology and e-commerce. Online marketing activities with many marketing tools than traditional marketing channels through additional mechanisms and marketing support is available on the Internet. This paper points out the important features of online marketing for business enterprises in the competitive trends of the modern information society.

Published
2020-04-19
How to Cite
Nguyen Tien Duong, & Ngo Huy Dung. (2020). RESEARCH APPLICATION OF ONLINE MARKETING ON BUSSINESS FIELDS IN VIETNAM CURRENT CONTEXT. UTEHY Journal of Science and Technology, 10, 89-94. Retrieved from http://tapchi.utehy.edu.vn/index.php/jst/article/view/289